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The Swiss Musée Atelier Audemars Piguet invites you to discover the history of Haute Horlogerie in the Vallée de Joux.

007 Agent James Bond would be thrilled by the small white house with the many windows, which blends harmoniously into the village of Le Brassus, a valley in the Swiss Jura. The birthplace of Audemars Piguet could easily pass for the perfect cover, because behind the venerable walls hides a spiral-shaped, somewhat mysterious-looking glass building that winds like clockwork into the natural surroundings and, together with the historic building from 1868, forms the Musée Atelier Audemars Piguet.

Timepieces through the ages

The contemporary glass building houses 300 timepieces in spherical gold-coloured display cases, as well as kinetic installations and devices that invite visitors on a journey of discovery through the two-century-old history of Haute Horlogerie in the Vallée de Joux. Among them are numerous rarities, such as the special edition for the Shah of Persia Naser ad-Din Shah dating back to 1884, or the Universelle’ from 1899, which Audemars Piguet describes as the most complicated watch they have ever made.

Cult status meets Marvel

Also on display are the numerous Royal Oak models, which were revolutionary when they were first introduced in 1972 but have now achieved absolute iconic status. Top of the list of favourite watches for nostalgics and comic fans is undoubtedly the new Royal Oak Concept​‘Spider-Man’ Tourbillon, a limited edition of 250 pieces. And of course, a glance at the exclusive Code 11.59 by Audemars Piguet is a must.


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