The Great Gatsby turns 100

Gatsby lives on. Celebrate the 100th anniversary of the book’s publication and draw inspiration from the glamour of the Golden Twenties.

100 years ago, F. Scott Fitzgerald published his legendary novel​‘The Great Gatsby’, creating a timeless homage to the glamour and decadence of the Roaring Twenties. With its opulent parties, colourful characters, and bittersweet take on American society, the work has lost none of its fascination to this day. To mark this special anniversary, we are taking you on a stylish journey and presenting selected highlights that reflect the spirit of this era – be inspired and immerse yourself in the timeless charm of The Great Gatsby.

The Great Gatsby comes to life at the Seelbach Hotel

The historic Seelbach Hotel in Louisville presents a stylish homage to the Roaring Twenties: the newly designed Great Gatsby Suite, created by designer Terra B. Nelson, revives the glamour of the 1920s. The Daisy bedroom captivates with delicate shades of pink, Victorian furniture, and romantic details, while the Jay Gatsby lounge captures the flair of​‘new money’ with velvety armchairs and a glamorous Art Deco dresser. A glowing green light on the door recalls the iconic symbol from Fitzgerald’s novel, making the suite a true literary experience. Your stay will be rounded off by tours of the hotel’s historic rooms and thematically coordinated culinary offerings.

Giorgio Armani Privé – Back to the 1920s in Spring/​Summer 2025

Mirroring the style of the glamorous Gatsby era, Giorgio Armani Privé​‘Lumières’ Spring/​Summer 2025 silhouettes unfold with flowing lines: slim jackets, elegant dresses, and masculine blazers in shimmering gold, greige, classic black, and delicate pink. Sparkling crystals and delicate embroidery capture the opulent spirit of this unforgettable era – weightless and exuding pure elegance.

‘The Great Gatsby’ – the party of the century!

This breathtaking musical, directed by Marc Bruni, brings the glamorous world of the 1920s to life in a spectacular fireworks display of music, dance, and unforgettable moments. Featuring stunning costumes, rousing music, and electrifying production, the legendary life of Jay Gatsby takes on an entirely new dimension.

From 11 April to 7 September 2025 at the London Coliseum: londoncoliseum​.org

Party like Gatsby

House of Gatsby Gin – the first gin to pair perfectly with champagne, embodying luxury in every drop. Inspired by timeless glamour and the pure joy of celebration, this gin truly unfolds its full potential when combined with champagne, transforming any celebration into a true Gatsby experience. Distilled with Marc de Champagne and served in an elegant Art Deco bottle, Gatsby Gin combines sophisticated elegance with a modern twist.

Bring the glamour of the 20s into your home

The GATSBY lamp by Vodom, designed by Ramón Esteve, is an impressive masterpiece of modern design that brings the charm of Art Deco into the modern age. With its clear geometric shapes made of high-quality PMMA and the ability to individually adjust the light intensity and colour, it creates a fascinating interplay of light and shadow. The lamp was awarded the Good Design Award in 2021 and is a real highlight in any room!

Eye shadow palettes for Roaring 20s glamour

The​‘Couture Mini Clutch’ eye shadow palette from YSL Beauté brings a glamorous look to the eyes. With tone-on-tone colours that sculpt and perfectly accentuate the eyes, it’s easy to recreate the elegant and dramatic style of the 1920s. The gold-framed mini clutch in which the palettes are stored is the perfect companion for when you’re out and about – compact, opulent, and ready to compliment your Great Gatsby look on any occasion.

yslbeauty​.ch

The American Dream at Montblanc

The Montblanc Great Characters Homage to The Great Gatsby collection pays tribute to Jay Gatsby, the iconic character from F. Scott Fitzgerald’s novel. The collection reflects the aesthetics of the Roaring Twenties and Gatsby’s pursuit of perfection and elegance. Each edition contains design elements that allude to various aspects of Gatsby’s life, such as the coat of arms with his initials and the shape of the clip, which is inspired by a money clip. Special editions such as the Special Edition symbolise 1920s New York, while the Limited Edition 1925 references the year of the novel. Other limited editions emphasise Gatsby’s opulent world with gemstones and Art Deco designs, while some editions feature numerals and colour accents that allude to central themes of the novel.

montblanc​.com

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