share via

We live in an era in which the digital is no longer abstract, but tangible. Data is transformed into matter, algorithms into ornaments and ideas into tangible objects. 3D printing is the secret alchemy of our age: it translates codes layer by layer into real structures.

But it’s about more than just technology. It’s about the DNA of design itself. Today, luxury no longer means just exclusivity, but also individuality and co-creation. Jewellery grows from algorithms, furniture follows the principles of bone structures, facades are made from recycled plastic, and fashion merges with science and biodesign.

3D printing is the Holy Grail of the circular economy. Hedwig Heinsman, Creative Director AECTUAL
Assembly5
Assembly 5 ©

The protagonists of this movement are not classic designers, but researchers, engineers and artists. Michael Hansmeyer makes architecture grow like organisms. Nervous System creates platforms for co-creation. Olivier van Herpt turns ceramics into digital craftsmanship. Julia Koerner transfers architectural geometry to the body. Aectual thinks circularly about luxury interiors. Zaha Hadid Architects defines buildings digitally from the ground up. Antony Gibbon merges nature and habitat.

The result is a new design language – multi-layered, sustainable, hyper-personalised and limitless in its malleability. The future of luxury is no longer built. It is printed.


1. AECTUAL

Circularity reimagined: the revolution of 3D-printed architecture

AECTUAL Portrait 03
AECTUAL ©

Aectual, founded by Hedwig Heinsman, Martine de Wit and Hans Vermeulen, is a pioneer in fully circular interior design, produced using large-format 3D printing and recycled waste streams. 3D printing is the Holy Grail of the circular economy,” says Hedwig Heinsman, Creative Director at Aectual. We create value from waste materials – all our interiors can be shredded and reprinted after use. This enables infinite reuse.”

The team combines high-tech algorithms with material innovation: parametric product algorithms generate tailor-made designs that translate brand or customer stories into an individual design language. For Heinsman, this is modern craftsmanship’ – visible, for example, in the coral-inspired Tiffany & Co. façade, which was created entirely from recycled ocean plastic.

Aectual goes even further: architecture and interior design can be personalised at the touch of a button. Surfaces and furniture can be individually generated, but remain functional and committed to environmental and safety standards. This opens up almost unlimited possibilities for hyper-personalised spaces. Customers are already helping to design their interiors – and each piece tells its own lasting story.”

aectual​.com


2. ANTONY GIBBON

Eco in form: architecture between tree canopy, topography and organic material aesthetics

Collage
anonygibbondesigns ©

Antony Gibbon stands for a radically nature-inspired understanding of architecture. He designs not only for, but with the environment. His projects – from iconic tree houses to sculptural spa facilities – combine nature and culture. They make exemplary use of sustainable materials such as hempcrete and create a harmonious relationship between the building and its location.

Particularly impressive is the A‑F3 Treehouse, which seems to float above the treetops with its faceted, geometrically bold volumes. Dark wood cladding, generous triangular windows with unique views of nature and airy walkways combine to create an architecture that is both iconic and understated. Each treehouse type is an individual response to its habitat and blends in with the forest through its materials and form,’ says Gibbon.

With the Mineral Spa, Gibbon explores the symbiosis of architecture, topography and ecological materials: organically meandering volumes made of hempcrete enclose natural pools, saunas and guest cabins. The geometry follows the flow of water and steam and translates it into built atmospheres – architecture as an ecosystem.

The Tendril Gallery and the Meander House also continue this principle: glass arches, curved lines and biomorphic structures. The common thread in his work is site-specific design at the highest creative level – architecture that does not dominate, but harmonises.

antonygibbondesigns​.com


3. JULIA KOERNER

From couture to concrete

Atelier Vienna 2022 JK3 D 13
JK3D ©

Julia Koerner works at the interface of architecture, fashion and product design – and proves that 3D printing is not bound by scale. In virtual space, size doesn’t matter,” she says. I can use the same digital design tools for a dress, a bag or a building. The decisive factor is how the digital idea is translated into the physical world.”

This thinking is exemplified in her ARID Collection: 38 3D-printed modules that connect without traditional seams via specially developed joints result in configurable and transformable garments. Her bags are made in the same way from bio-based polymers: they are manufactured with high precision, yet are both lightweight and robust.

Koerner became known to a wide audience through her work for Hollywood: together with costume designer Ruth Carter, she designed Angela Bassett’s iconic crown in Black Panther’ – it was 3D-printed in one piece, is architecturally inspired and at the same time cinematically iconic.

But Koerner doesn’t stop at fashion. For initiatives such as ICON, she is thinking about 3D-printed tiny homes made of concrete, while at the same time producing delicate vases on desktop printers. The common thread here is a fluid shift between scales, materials and forms of expression.

3D printing is transforming our understanding of materiality and luxury,” she explains, it allows us to inscribe porosity, texture and strength directly into the form, and it opens up a new world of personalisation and sustainability. For me, luxury today is not about logos, but uniqueness and responsibility.”

juliakoerner​.com


5. MICHAEL HANSMEYER

The poetry of algorithmic complexity

Hansmeyer michael collage
Jacek Poremba, MICHAEL HANSMEYER ©

Like a baroque of the digital age: with his algorithmically generated architectures, Michael Hansmeyer pushes the limits of the imagination. His method leaves the terrain of CAD and standardisation behind and enters into a dialogue between architect and algorithm. Control is replaced by search, and design by an orchestrated process. The result is surprising and astonishing.

From the opulent, ornamental sandstone grottos of the Digital Grotesque series to the revolutionary Tor Alva in the Swiss Alps, the world’s tallest 3D-printed tower, which was inaugurated in 2025, Hansmeyer’s works show that complexity is not a problem, but an experience. Minimalism claims that less is more. But what if more is actually more? Complex forms invite discovery. They can evoke awe and sublimity – without any historical references.”

With Tor Alva, Hansmeyer finally leaves the experimental stage behind: the tower is a habitable, load-bearing structure that was printed layer by layer without formwork and features a previously unthinkable variety of details. Hansmeyer thus proves that additive manufacturing is not only more efficient and resource-saving, but also opens up a new architectural language.

The real provocation lies in the shift in authorship: the architect is no longer seen as a lone genius, but as a conductor of processes. The appeal lies in relinquishing just enough control to allow the unexpected to emerge.” Hansmeyer’s architecture is thus less a product than an experience – an invitation to lose oneself in the infinity of digital forms.

michael​-hansmeyer​.com


6. NERVOUS SYSTEM

Generative design as nature-tech couture

Jessica Rosenkrantz and Jesse Louis Rosenberg photo By Ash Adams
Ash Adams ©

Founded by Jessica Rosenkrantz and Jesse Louis-Rosenberg, the studio Nervous System has been pursuing a radically new approach for almost two decades: Instead of designing fixed forms, they develop generative systems that function according to the growth principles of nature. Using algorithms inspired by corals, leaf veins or cell structures, they create jewellery, lamps and clothing that are not static, but rather the result of dynamic, interactive processes. Each object is thus unique – and every customer becomes a co-creator.

Using interactive online tools, Rosenkrantz and Louis-Rosenberg enable users to design their own bracelets, lamps or home accessories and then have them manufactured as unique pieces using 3D printing. The paradigm shift: complexity no longer comes at a price – highly detailed designs are just as affordable as simple ones.

Our goal is to create systems, not objects,” explain the founders. This makes design accessible to everyone – and everyone can actively participate.” Nervous System thus formulates an attitude that the founders themselves describe as almost anti-luxurious’. What used to be expensive craftsmanship and exclusive luxury goods – individualisation, uniqueness and co-creation – is now democratised and made scalable.

Their collections, such as Floraform and the iconic Kinematics Dress, which is made from thousands of movable polygons, have made it into the MoMA and Cooper Hewitt. They define a new form of luxury that is defined not by brand or material, but by process, participation and personal connection.

n‑e-r-v-o-u‑s.com


7. ZAHA HADID

Digitally Native Architecture

Shajay Bhooshan Associate Director at ZHA Frederic Aranda
Frederic Aranda ©

With ZHA CODE, the computational design group at Zaha Hadid Architects, Shajay Bhooshan has created a platform that thinks architecture digitally from the outset. The goal is not retroactive digitisation, but digital practice: geometry, algorithms and robotics accompany the entire process – from the idea to the structural implementation.

The projects – from the Thallus installation at Milan Design Week 2017, an algorithmically generated spiral sculpture made from 7 kilometres of 3D-printed plastic, to KnitCandela and the Striatus Bridge (Venice Biennale 2021) – mark a new architectural language. Striatus is a 1612 metre, completely unreinforced arch bridge made of 3D-printed concrete elements, constructed without mortar or formwork. It demonstrates how geometry rather than mass can be used to transfer forces and how circular construction with reduce, reuse, recycle’ is possible in concrete construction.

Bhooshan emphasises: Digital concrete is the key to sustainable architecture. Geometric intelligence not only drastically reduces material and energy consumption, but also creates a new visual language: béton nouveau instead of béton brut.”

For him, 3D printing represents a paradigm shift: Historical construction methods such as masonry or vaults are reinterpreted using algorithmic methods and combined with robotic precision. The result is structures that are efficient, demountable and reusable, while at the same time developing an expressive, forward-looking aesthetic.

Our task is to democratise systems: digital tools that enable sustainable cities. Architecture thus becomes a social innovation – fast, resource-efficient and participatory. This is an opportunity to rethink our built environment in the 21st century.”

zaha​-hadid​.com


8. OLIVIER VAN HERPT

Digital ceramics with a machine signature

Olivier van Herpt portrait 2
Olivier van Herpt ©

Olivier van Herpt breaks down the boundaries between craftsmanship and high tech. The Dutch designer and mechanical engineer develops 3D printers that work with clay, porcelain or even beeswax and print in a dripping’ rather than linear fashion, similar to growing stalagmites. This results in precise and at the same time varied vessels.

Van Herpt became known for his large-format ceramic prints with a height of up to one metre. Series such as Curves and Dunes show how layering and imperfection become aesthetic qualities – each object bears the signature of the machine and at the same time appears to be handcrafted. His latest porcelain works, which were purchased by the Kunstmuseum Den Haag, mark a milestone in digital ceramic printing.

For van Herpt, the machine is not just a tool, but a creative partner: Every object exists only because I first designed the tool.” He therefore sees himself less as a producer of objects and more as a developer of tools that enable new forms of creation.

oliviervanherpt​.com


Don’t miss a thing — we’ll keep you up to date!

Sign up for our newsletter.