Why high-quality wallpaper designs are more than just decoration and the trends set to inspire in 2025.
Wallpaper is making a glamorous comeback – not as discreet floral background decoration, but as a statement of a new design era. The wall is no longer a boundary, but a canvas for surrealist dreams, material experiments and masterpieces of craftsmanship. But why now? Wallpaper is an investment for life – it gives rooms depth, absorbs accents like velvet sofa cushions do light and outlasts trend cycles with British understatement. The 2025 Maison trends – from interactive colour gradients to dopamine decor – prove that by investing in wallpaper today, we are not simply purchasing interior decoration, but unique, curated pieces that tell stories. And let’s be honest, what could be more luxurious than a living room that embodies the spirit of a Swan Pouf installation?
Wonderwall Studio: artistic walls for escapes from everyday life
Inspired by the transcendent beauty of nature, Wonderwall Studio creates wallcoverings that transform rooms into divine retreats. The designs are rooted in the belief that the presence of nature evokes deep happiness and balance – a philosophy that is woven into every pattern. By reinterpreting reality through a poetic lens, collections such as Keisha, Galgo and Eloise invite viewers to explore emotional landscapes. Viktor Goryaev blurs the line between reality and fantasy with abstract horizons and flowing forms. The wallcovering designs by Wonderwall Studio always put the focus on craftsmanship, inviting you to touch and marvel at them in everyday living spaces.
Bobbi Beck: timeless elegance and bold statements
Under the direction of designer and co-founder James Mellan-Matulewicz, Bobbi Beck’s collections combine bold experimentation with timeless elegance. The latest collections also embody this – bold, niche-driven patterns are paired with reimagined classics, ensuring that each piece transcends fleeting trends. “Our bespoke model gives us the freedom to push boundaries,” says James. “We cater to those seeking unique statements and refined basics – all crafted through a distinctive Bobbi Beck lens.” Central to the brand is its identity as a carbon neutral design and print studio that produces luxury wallpaper without harming the planet.
Cole & Son: British eccentricity with a royal heritage
Founded in London in 1875, appointed as a royal wallpaper supplier in 1961 and known since the 2000s for collaborations with design legends such as Fornasetti, Gucci and Vivienne Westwood, Cole & Son is known today for its enduring passion for artistic design and high-quality craftsmanship. Marie Karlsson takes inspiration from around the world – Shinrin Yoku, for example, was inspired by a journey from Kyoto to Tokyo with a team of artists. “The collection reveals a multidimensional vision defined by our encounter with the amazing culture of Japan.” The Ardmore Collection is the result of a creative dialogue between Cole & Son and Ardmore. Inspired by the majestic baobab tree, a symbol of life and strength in South Africa, this collection celebrates its vibrant flora and fauna through bold design and intricate craftsmanship.
Emma J Shipley: walls with magical worlds
British designer Emma J Shipley draws inspiration for her work from travels to landscapes such as the Scottish Highlands, Greece and Costa Rica. Her Mythica collection combines the natural world, folklore and surreal fantasy with opulent animal prints, magical details and intense colours. For Mythica, Emma combined prints with jacquard fabrics and embroidery for the first time, giving her designs new depth. Instead of following trends, the designer focuses on personal sources and intuitively compiled colour palettes, sometimes coinciding with current trends and sometimes not. The latest collection invites us to bring mythical worlds into our everyday lives – whether through cushions, wallpaper or jewellery. Each piece is intended as a journey into an enchanted parallel world, bringing wonder and dreams into living rooms.
Little Greene: playful wallpaper with historic charm or nostalgic designs with a modern soul
Little Greene’s Storybook Papers wallpaper collection is a series of eight imaginative designs created in collaboration with the National Trust. The playful motifs were inspired by historic toys, Beatrix Potter’s children’s book illustrations and archive fabrics – a portion of all sales contribute to the National Trust’s work in preserving heritage sites. “It is a great honour to uncover and revive captivating historic designs, reinterpret them and to expand their story in fresh colourways and formats,” says Ruth Mottershead. While the Storybook Papers have their origins in childhood, the creative director believes their playful and colourful nature makes the wallpaper perfect for a variety of rooms: “I can see these bright and characterful designs adorning not only children’s rooms but hallways, bathrooms and dining rooms too.”
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