Clothing for champions

The new Gucci Tennis Collection not only celebrates the elegant world of the sport played in white, but also skilfully combines sporting tradition with casual elegance.

For more than 100 years, short skirts and shorts have defined the tennis player aesthetic and, even off the court, the look continues to enjoy fashion relevance. Just last year, Luca Guadagnino’s Challengers sparked a mini trend after lead actress Zendaya wore countless tennis-inspired outfits on the film’s press tour, blending sport with high fashion. In real life, too, players bring special fashion touches to the tennis court. Gucci has even secured tennis star Jannik Sinner as a brand ambassador, the player having carried a custom-made bag from the Italian fashion house and sports brand Head on the second day of the 2025 French Open.

But you don’t have to be a tennis pro to adopt their aesthetic as your own. With a new collection, Gucci is taking tennis to a new level – both in terms of fashion and aesthetics. Photographed on a sun-drenched tennis court and in the clubhouse, the new collection exudes timeless elegance and a feeling of cinematic ease – a coming together of archive aesthetics, retro flair, and modern luxury.

The looks are reminiscent of the stylish tennis era of the 1970s: pleated skirts, clean silhouettes, striking polo collars, and the iconic Gucci web stripe give the collection a confident freshness. Accessories such as headbands and mirrored aviator sunglasses skilfully accentuate the retro charm. Handbags and duffle bags in GG monogram canvas with leather details bridge the gap between sportiness and craftsmanship.

The highlight of the collection is an exclusive collaboration with HEAD: the Gucci x HEAD tennis racket not only makes a sporting statement, but is also a genuine design object. The combination of web stripes, a red string pattern with interlocking G logo, and a blue carry bag with zip and shoulder strap proves that function and fashion are not mutually exclusive – rather they complement one another in style.

This collection is more than just sports-inspired fashion – it is a tribute to the aesthetics of the game, the attitude assumed when stepping onto the court, and the flair of endless summer afternoons. So, if you want to combine style, sportiness and luxury, the new Gucci Tennis Collection really serves up an ace.

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