More and more brands are giving their customers the opportunity to design products according to their own ideas. Here we provide a tailor-made overview of the customisation hype.
The personalisation of luxury bags has long been more than just a trend – it has become a real statement. Louis Vuitton offers monograms in different colour variations, while Dior will replace the name of the Saddle Bag and Book Tote Bag with that of the owner and weave it into the bag on request. In recent years, embroidery and customised designs have become a popular add-on service for fashion houses, generating a very special form of customer loyalty.
Unique pieces created at Louis Vuitton
Mon Monogram by Louis Vuitton – when travel becomes an art form and individuality takes shape. What once served as a means of identification is now a sign of style and personality. With new colours, stripes and vintage patches, Louis Vuitton offers an enhanced personalisation experience – handmade in France, timeless in its expression.
Make it Your Own at Dior
As unique as your very own story: with the exclusive ABCDior service, Dior adds a personal touch to bags and accessories. The finest embroidery, featuring letters, numbers and symbols in colours of your choice, makes each piece an individual masterpiece.
A tailor-made suit on the asphalt
The new SV Bespoke service from Range Rover opens up a world of possibilities for transforming your vehicle into a unique statement piece with an expanded range of high-quality equipment options. The traditional British brand creates exclusive, one-of-a-kind pieces: custom colour nuances, high-quality leather and embroidered initials on the seats give every vehicle a personal touch. On request, ceramic gear levers and laser-engraved metal trims can even be added to enhance the cabin. And how are the owners of this ultimate expression of individual elegance welcomed? With personalised welcome lighting, of course – long live individuality!
Guerlain: exude your own fragrance
A perfume more distinctive than any other: Guerlain Bespoke combines the rarest essences, artistic bottles and custom finishing touches to create a masterpiece of haute perfumery. Handcrafted by master perfumers who create a fragrance exclusively for the wearer. Exclusive ingredients and masterful craftsmanship result in a completely personalised perfume. Prices from 120 000 CHF.
Bang & Olufsen: Customisation for the home
Bang & Olufsen takes personalisation to a new level: with ‘Atelier’, the brand is, for the first time ever, offering tailor-made audio creations – manufactured in Struer, Denmark. Whether exclusive colours, fine materials or strictly limited editions – Atelier combines the highest sound quality with unparalleled craftsmanship. Your sound, your style – individually designed.
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