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2025 is already inspiring with glamorous new hotel openings in locations such as Madrid and Saudi Arabia. Whether it’s a premium 5‑star resort on the Red Sea or a fun-filled family destination for Nickelodeon fans, join moments on a trip around the world and find some inspiration for your next holiday.

From visiting SpongeBob to staying at a location where the first colour films were screened, the hotel industry is constantly reinventing itself and surprising guests with creative concepts and unique experiences.

A new go-to destination by the Red Sea? Kempinski Hotel & Resort Sariya

Saudi Arabia is looking to set new standards in the luxury hotel industry, and the Kempinski Hotel & Resort Sariya is one of the first stops on this journey. The aim is to combine European luxury with Arabian hospitality, but above all to showcase the natural beauty and cultural heritage of Saudi Arabia. We start on the Red Sea coast, just a few minutes’ walk from the lively city of Yanbu. Here, on Al Mahar Island, stands the region’s first five-star resort – a retreat that combines modern comfort with elegance. 118 rooms and suites, many with lagoon or sea views, make for an exclusive haven of peace and tranquillity. When it comes to events, the Kempinski Sariya has a 1,302 square metre ballroom that is perfect for exclusive weddings, gala dinners and conferences. The hotel also offers three modern meeting rooms that are ideal for smaller business or private events.

kempinski​.com

Visit SpongeBob & friends

He doesn’t actually live in a pineapple under the sea, he lives in Antalya! The Turkish city is now home to SpongeBob SquarePants at the Nickelodeon Hotels & Resorts. Anyone who has ever seen the TV channel with the bright orange logo is sure to spot some familiar faces here, such as Dora the Explorer or the Teenage Mutant Ninja Turtles – and for the little ones, there’s​Paw Patrol! The first Nickelodeon Hotels & Resorts in Europe opened its doors on 1 March 2025, bringing a completely new experience to Antalya. But that’s not all: the new Nickelodeon Land is celebrating its opening at The Land of Legends theme park. The 238 themed rooms and suites leave nothing to be desired. Looking for an adventure-sized experience? Why not check into one of the exclusive suites, including the 245 m²​Star Trek Iconic Suite with its own living room, gaming room and spectacular sci-fi design elements. What would a Nickelodeon experience be without the famous green slime? This is the perfect place for anyone who has ever dreamt of disappearing in a fountain of green slime like the stars of the Kids Choice Awards.

nickresorts​.com

Park Lane: a cinematic transformation

Guests from all over the world are now being welcomed to a place where the first colour films were once screened – The Park Lane in Copenhagen has undergone a transformation that is well worth seeing in 2025. There is little sign of Scandinavian minimalism here as the former cinema is now characterised by natural tones, fine marble and luxurious materials. The 1920s building has been transformed by &TEMPEL into a stylish boutique hotel that combines history with modern design. High ceilings, restored stucco detailing and magnificent chandeliers tell the story of the past, while herringbone parquet flooring, custom-made wallpaper and Italian design elements represent the new look. Park Lane is located in Hellerup, an affluent district which is quiet but has good connections to the city centre. Charlottenlund Palace and the Michelin-starred restaurant The Samuel are both located in close proximity.

slh​.com

The Palace Madrid has a new look

Still searching for a suitable destination for your next city break? We have a suggestion – Madrid is perfect in both spring and autumn. And if you want to book a hotel where the Spanish king has stayed, The Palace, a Luxury Collection Hotel, is the place for you. After a two-year restoration, the former The Westin Palace has been given a new lease of life. The historic building has been modernised without losing its special charm. High ceilings, ornate details and fine materials create an elegant atmosphere, while the rooms and suites are furnished with modern comforts. The hotel is located right in the heart of Madrid, surrounded by famous attractions such as the Prado Museum, the Retiro Park and the Plaza Mayor, making it the perfect place for guests who want to explore the city on foot.

marriott​.com

Inspired by botany: the Brunfels Hotel in Mainz

After the soft launch came the big moment: the Brunfels Hotel celebrated its official opening in Mainz by inviting 150 guests. Named after Otto Brunfels, one of the​“Fathers of Botany”, the hotel truly lives up to its name. As soon as guests enter the building, they are greeted by rooms with lush plants, verdant greenery and a vibrant atmosphere – spaces that create a connection between nature and city life. A stylish, inviting environment is created through the combination of art deco elements, warm wood tones and soft colours. Much of the furniture was handmade, designed by Studio Kin, a Stockholm design studio, and crafted by Kraków-based specialists​Fande. The owners are particularly proud of their culinary concept. Having previously trained under Tim Raue, chef Kevin Petersen and his team focus on a sophisticated yet distinct cuisine. Breakfast, for example, offers classics combined with modern creations such as​Egg Brunfels with cured salmon or ham on sourdough brioche.

hyatt​.com


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