This is how the Ferrari Luce reimagines cockpits

For five years, Jony Ive and Marc Newson have worked in secret on this vision. From the outset, the objective was clear: the technological shift toward electric mobility must not lead to a loss of the emotional bond between driver and vehicle. LoveFrom was granted the freedom to rethink interface architecture from the ground up.

The result is a cockpit that perceives hardware and software not as separate worlds, but as a formal unity. Here, luxury is defined not by pixel count, but by the materiality and ergonomics of every single interaction.

The heart of the new design code is a radical rejection of the arbitrariness of smooth surfaces. At the center of the Luce interior are precision-crafted, CNC-milled switches, dials, and buttons made of solid aluminum. Every element provides haptic feedback reminiscent of the mechanical directness found in classic Formula 1 cars. It is a commitment to craftsmanship: the controls for the binnacle, control panel, and center console are functionally organized and haptically differentiated to ensure intuitive operation — without taking one’s eyes off the road. The use of Corning® Gorilla® Glass for displays and keys underscores the ambition to use only the highest-quality materials available today.

Technologically, Ferrari Luce relies on a collaboration with Samsung Display. The steering-synced binnacle utilizes overlapping OLED displays that offer a near-three-dimensional view of driving data through three precise cutouts in the upper panel. The graphic design deliberately breaks with modern trends, instead drawing inspiration from historical Ferrari typography and the aesthetics of Italian engineering graphics. This graphic reduction serves a clear purpose: to minimize cognitive load and focus on what truly matters — the drive.

In the Ferrari Luce, electrification is understood not as a necessary evil, but as an opportunity for a new form of excellence. It is the condensation of tradition, engineering, and cutting-edge interface design. Jony Ive and Marc Newson have succeeded in translating the brand’s emotional core into a new era where luxury remains literally tangible. A Ferrari remains a Ferrari — precisely because even in a digital future, it can be felt with all the senses.

• e‑Manettino: Three modes (Range, Tour, Perfo) to optimize power and range.
• Magnetic Paddle Shifters: Manual torque control with adaptive feedback.
• Binnacle Display: Multi-layered OLED that moves with the steering column; combined analog-digital readout.
• Overhead Launch Lever: Mechanical pull mechanism for performance starts, located on the headliner.

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