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Designers are transforming cars into luxurious experiential worlds where movement and emotion merge.

The design of exclusive mobility spaces is being reimagined. Manufacturers and designers are pushing boundaries, tinkering with details and exploring materials. The aim is to create living spaces that exude luxury, lightness and identity – even in the smallest of spaces. Light, sound, touch and technology are creating a new language for interior design. Kvadrat wool blends, travertine and damask silk meet digital interfaces, displays and sound.

Jaguar Type 00

With the Type 00’, Jaguar takes automotive interiors to a new level: artfully staged space meets opulent modernism. Brass, travertine and hand-woven fabrics create an atmosphere that is more gallery than vehicle. Floating displays, changeable lighting moods and multi-sensory details combine design with technology. Inspired by Sir William Lyons’ principle of never copying anything, this interior is an artistic statement in its own right – a stage for innovation and sensuality at the same time.

Rolls-Royce Black Badge Spectre’

The Black Badge Spectre’ is the most powerful Rolls Royce ever built. Its development is based on hundreds of thousands of anonymised kilometres driven by Black Badge customers. Inside, it combines technical fibres, luminous details and the infinity symbol to create a spatial concept full of depth. Colours, materials and digital surfaces are precisely coordinated – for an intense, modern driving experience with unmistakable character.

Range Rover Velar’

The Range Rover Velar features an interior that combines British restraint with a precise choice of materials. Kvadrat wool blends, Shadow Grey Ash and a curved glass display come together to create a calm, well-thought-out overall picture. The clear design language focuses on order rather than overload, while ergonomically placed controls and 20-way adjustable comfort seats with massage function ensure everyday practicality. Technology and haptics are coordinated – complemented by subtle ambient lighting that showcases the materials. The result is an interior that combines serenity and modernity and carries on the brand’s DNA.

Mercedes-Benz Vision V’

With the Vision V’, Mercedes-Benz is opening a new chapter in luxurious mobility. The spacious interior is designed as a private lounge’ – with lounge seats, a display case-like centre console and a 65-inch cinema screen that rises from the floor. Light, sound, haptics and display technology merge to create an immersive experience. Traditional materials such as nappa leather and burl wood meet digital precision – complemented by modular furniture, ambient lighting and scent staging. The result is a mobile retreat that reimagines comfort and innovation.

Bentley EXP 15

With the EXP 15’, Bentley presents a visionary saloon inspired by the legendary Speed Six’ but consistently forward-looking. The interior combines fine natural materials such as damask silk and wool with digital innovation. A flexible three-seat concept, rotating doors and the Wing Gesture’ dashboard create a new form of travel. Digital interfaces merge with handcrafted details to create a luxurious spatial sculpture that is somewhere between a grand tourer and a design laboratory. The concept is complemented by sustainable textiles, 3D-printed metal accents and reinterpreted diamond quilting patterns that combine tradition and modernity.

Audi Concept C’

With the Concept C’, Audi is unveiling the brand’s new design language for the first time – minimalist, geometrically clear and emotionally charged. The interior follows the principle of radical simplicity: distractions disappear, relevant information comes to the fore. Intelligent technologies and new materials emphasise the claim to cultural relevance. Vertical lines and an iconic frame reference the tradition of the Auto Union Type C and carry it into the future. Inspired by the Renaissance, Audi sees design as a cultural force that shapes both the brand and the company.

Mercedes-Maybach SL 680

The Mercedes-Maybach SL 680 Monogram’ combines the elegance of a roadster with the opulence of the Maybach world. At its heart is an interior made of crystal white nappa leather, embossed with a fine monogram that runs across the seats and door panels. Digital displays and details typical of Maybach blend in harmoniously. The result is a space that combines modern technology with precision craftsmanship and luxurious restraint.


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