share via

Elegance, wisdom, intuition – these are the qualities that characterise not only the Year of the Snake, but also the designs from Montblanc, Swatch, Vespa, and more. Top picks to celebrate the Year of the Snake.

The Year of the Snake is a time for wisdom, sophistication, and a touch of mysticism. Inspired by the sleek elegance and fascinating symbolism of this Chinese zodiac sign, we present a handpicked selection of exclusive creations.

Good luck and success with Montblanc

To celebrate the Chinese New Year, Montblanc is presenting an exclusive collection of artistic gifts to mark the Year of the Snake. The focus is on exquisite writing instruments and leather accessories – in addition to the lucky colour gold, the range also includes an elegant jade green inspired by celadon porcelain and the art of jade carving. The Meisterstück Calligraphy Solitaire Celadon Dégradé fountain pen, with a curved nib for precise calligraphy, and the Extreme 3.0 collection in jade green are the ideal companions for the new year. The selection is complemented by the elegant Extreme 3.0 backpack with M LOCK 4810 clasp, the Montblanc Iced Sea Automatic Date watch, and the Montblanc MTB 03 in-ear headphones.

Hublot’s special edition for the Year of the Snake

The Hublot Spirit of Big Bang​‘Year of the Snake’ celebrates the Year of the Snake with a limited edition piece that combines art and technology to fascinating effect. The gold-plated, three-dimensional snake motif artfully winds its way across the semi-openwork dial and the case of the chronograph, coming to life on the black ceramic case and snakeskin-effect strap thanks to state-of-the-art laser technology. With its revolutionary one-click mechanism and an innovative rubber strap, this watch is a true collector’s item – limited to just 88 pieces. The Spirit of Big Bang Year of the Snake’ is powered by Hublot’s state-of-the-art HUB4700 chronograph movement and is a masterpiece for watch collectors and lovers of the extraordinary.

The Rebel Snake collection from THOMAS SABO

The Rebel Snake jewellery pieces from the Rebel at Heart line by THOMAS SABO celebrate the Year of the Snake with powerful, mystical designs. Symbols of transformation, strength, and renewal lend the collection an incomparable aura. The absolute highlight: an iconic pendant in the shape of a key, around which winds an artfully curved, sparkling snake with fine black zirconia stones. The striking band ring made of blackened, recycled sterling silver feels like silky snakeskin, while another ring with a spectacular snake head is a real eye-catcher.

Jil Sander: luxury and mysticism

Jil Sander celebrates the Year of the Snake with an exclusive collection that combines timeless luxury and tranquil elegance. Four iconic pieces reflect the brand’s minimalist aesthetic and draw on the symbolism of the snake – strength, wisdom, and mysticism. Highlights include Snake Ballerinas, Snake Loafers with golden hardware, and two Snake Pouch variations. Crafted from the finest printed leather featuring a delicate interplay of cream, brown and black tones, the pieces really capture the beauty of snakeskin. The limited-edition collection is available exclusively online and in selected Jil Sander stores.

The Reverso Tribute Enamel Snake’ by Jaeger-LeCoultre

The exclusive Jaeger-LeCoultre Reverso Tribute Enamel​‘Snake’ is a masterpiece of the art of engraving and enamelling. Made to order in a limited edition, the watch showcases the extraordinary skill of the Métiers Rares™ masters. The case back of the watch is adorned with a fascinating, hand-engraved snake surrounded by golden clouds and shiny Grand Feu enamel. This artistic design requires the highest degree of precision – the engraver took 80 hours to perfect the details. The deep black dial was also made using the same grand feu enamelling technique, giving the watch its unique elegance.

Vespa 946 Snake: a dazzling tribute

The limited-edition Vespa 946 Snake sets new standards and is a true homage to the breathtaking beauty of snow-covered landscapes. The iridescent, ice-blue paintwork captures the magic of winter, while the design is inspired by a snake – with textured handles and an eye-catching chrome snake on the petrol cap and mudguard. With production limited to just 888 units, this stunning Vespa is an absolute collector’s item within the Lunar Collection. The set is complemented by stylish accessories: a helmet in the same dazzling blue featuring a chrome snake detail, as well as a cosy, long down coat and a trendy Vespa Snake Capsule bomber jacket.

Bvlgari Serpenti Infinito Collection: wisdom and renewal

To mark the Chinese Year of the Snake in 2025, Bvlgari is presenting the Serpenti Infinito collection – a tribute to the snake’s continuous transformation and timeless heritage. The new jewellery, watches, and leather goods celebrate the snake as a symbol of wisdom and renewal. The snake motif has been an integral part of Bvlgari since 1948 and is showcased in modern interpretations in the new collection. The Serpenti Infinito creations, including elegant rings, bracelets, watches, and bags, combine classic craftsmanship with innovative design.

Bvlgari Hotels & Resorts: the new Serpenti Suites’

In Shanghai and Beijing, Bvlgari Hotels & Resorts’ first​‘Serpenti Suites’ have now opened. The suites celebrate the iconic Serpenti motif and offer guests an immersive experience, including VR technology. The artful suites combine luxurious details such as cashmere blankets and vintage campaigns with modern design. The​‘Serpenti Suites’ are available to book all year round.

Swatch: The Year of the Snake Collection

Swatch presents two extraordinary watches that celebrate growth and change:

BIG BOLD BIOSOURCED BLUE AND GOLDEN LITHE DANCER – an extra-large watch with a calligraphic snake on a dark blue background, a symbol of elegance and dynamism.

SKIN IRONY GOLDEN RED BAMBOO – an ultra-thin, gold-coloured watch with a delicate bamboo and snake design, ideal for any look.

Waterproof, Swiss-made, and full of inspiration – perfect for a stylish fresh start!


Don’t miss a thing — we’ll keep you up to date!

Sign up for our newsletter.