Jadran Heritage Hotels invites you to discover Poreč

The old town of Poreč continues to shape the image of the Istrian coast to this day. Narrow streets, Roman traces, and views of the Adriatic define the place – and it is exactly here that the small boutique hotel Jadran Heritage Hotel has recently opened.

The building is located directly on the waterfront promenade and dates back to 1913. After a careful renovation, it has been operated by Valamar Collection since February 2026. With only twelve rooms, the project intentionally remains modest in scale.

The history of the building is closely linked to the tourism development of Poreč. At the beginning of the 20th century, the first hotels were built here, opening the destination to travelers. The former Hotel Venezia – now part of the Jadran – was considered one of the modern establishments of its time. This past is still perceptible in the current concept, without being staged. Rather, it forms the basis for a contemporary use.

Each of the twelve rooms follows its own idea. Names such as ​“Mozaik,” ​“Tramonti,” or ​“Lungomare” draw on themes from the region – from landscape and cuisine to life by the sea. In terms of design, the rooms work with warm colors, natural materials, and selected artworks. The approach is less decorative than narrative: each room reflects an aspect of Poreč and translates it into an independent interior.

With the restaurant JAZ, the hotel also gains a distinct culinary identity. The concept comes from Ana Roš, who is known for her product-driven cuisine. In Poreč, this approach is interpreted somewhat more lightly: seasonal ingredients, regional references, and a kitchen that integrates well into the structure of a small hotel.

The opening of the Jadran Heritage Hotel is part of a development that has been visible in Poreč for some time. The city is deliberately investing in quality and new concepts to position itself more strongly as a year-round destination. While larger projects focus on scale, the Jadran takes a different path. It concentrates on location, proportions, and a clear identity. Compared to large resorts, the hotel appears intentionally understated. That is precisely its strength: it uses what is already there – location, history, and structure – and develops a coherent overall concept from it. For guests, this means one thing above all: Poreč begins right at the doorstep.

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